About Us

Founding the company traces back to the shared experiences and adventurous spirit of two brothers Josh Sexton and Dominick Lomazzo. Growing up, they reveled in creating unforgettable memories, often pushing the boundaries of conventional fun and embracing the unexpected. They realized their purposes were to make people smile and provide a laugh each and everyday with their content. And lastly help people break out and just be themselves without caring about the opinion or judgement of others.

Their journey into the apparel industry began over ten years ago, fueled by a desire to infuse everyday fashion with the same sense of excitement, audacity, and individuality that defined their lives. Driven by a passion for creativity and a penchant for the unconventional, Josh and Dominick embarked on a mission to disrupt the fashion and media landscape and challenge the norms of self-expression. Drawing inspiration from their own adventures and the vibrant tapestry of youth culture, they set out to create a brand that would resonate with individuals seeking to make a statement, break free from the mundane, and embrace their unique identities without reservation.